View Online on Top Video Worlds - The best video of the world.
Kanye West - Adidas cuts ties with Ye over antisemitic remarks that caused an uproar
Adidas said on Tuesday that it is cutting ties with Ye, the artist and fashion designer formerly known as Kanye West, following a series of antisemitic comments made in recent weeks. Ye's nearly decade-long partnership with the German sportswear giant helped make the rap superstar a billionaire and vaulted his Yeezy branded sneakers to a global audience. Calls grow to boycott Adidas as the company stays silent on Ye's antisemitism BUSINESS Calls grow to boycott Adidas as the company stays silent on Ye's antisemitism Following growing pressure on Adidas to drop Ye, the company announced that it does not tolerate antisemitism or other types of hate speech. "Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness," the company said in a statement. Adidas will no longer produce Yeezy products and stop payments to Ye and his companies, according to Adidas, which estimated that the decision is expected to hit its net income by nearly $250 million in 2022. The company is the latest to isolate Ye in the wake of a string of incendiary remarks, including that slavery was a choice and a leaked interview between Ye and Fox News host Tucker Carlson, in which he said, "I'd prefer my kids knew Chanukah than Kwanzaa, at least it would come with some financial engineering." Adidas had been reviewing its partnership with Ye since he wore a "White Lives Matter" shirt at Paris Fashion Week. The Anti-Defamation League considers the slogan, which has been embraced by white supremacists, a symbol of hate speech. As the company examined its ties to Ye last week, the ADL asked in a letter, "what more do you need to review?" Jonathan Greenblatt, who leads the ADL, said in a statement on Tuesday that Adidas' action "sends a powerful message that antisemitism and bigotry have no place in society." The controversy brings attention to Adidas founder's Nazi ties The attention also renewed scrutiny on the history of Adidas. Brothers Adolf and Rudolf Dassler had been members of the Nazi party and toward the end of World War II, their shoe factory was converted into a munitions plant for the war effort. The two had started manufacturing footwear, including spiked shoes, in Bavaria during the 1920s and were propelled to international fame after the 1936 Olympics in Berlin, where legendary Black U.S. sprinter Jesse Owens won four gold medals wearing a pair of track spikes from the Dassler brothers. An acrimonious rift between them led to the two splitting off: Adolf Dassler, known as Adi, founded Adidas in 1949. And his brother, who went by Rudi, started rival shoemaker Puma across the river from Adidas' operation. Under German law, inciting hatred against people of a certain race or religion, including denying the Holocaust and spreading Nazi propaganda, is criminalized and can be punishable with prison time. Publicly displaying a Swastika in the country is also outlawed and can result in prosecution.